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SXSW 2010: Fans, Friends & Followers - Creating Your Own Cult (of the Non-Apocalyptic Variety)

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Uploaded by on Aug 11, 2010

Finding an audience has become essential to the filmmaker's arsenal. Featuring real-world examples, Gary Hustwit (director: Objectified, Helvetica) and Scott Kirsner (CinemaTech) explore the filmmaker's art of cultivating an audience for their work, spreading the word, showing up for screenings, and buying the DVDs or downloading.

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