Southbank 'MOVE: Choreographing You'/Digital PR + Social Media

The Southbank's Hayward Gallery commissioned us to launch and promote 'Move: Choreographing You', a major exhibition which explored the historical and current relationship between visual arts and performance.

The exhibition focused on visual artists and choreographers from the last 50 years including Trisha Brown and Bruce Nauman whose work turn spectators into participants.

We seeded a number of viral clips online including the public interacting with the exhibits, and behind the scenes footage from the show.

As part of the social media strategy, we managed the YouTube, Twitter and Facebook channels which allowed the public to participate and watch extra content.

Results

•Over 145 pieces of online coverage including Frieze, FAD and Anothermag.com

•Online coverage reached an audience of over 17,000,000

•Sell out show

•"Art with plenty of (hula) hoopla" Evening Standard online

•"'Move' looks stupidly exciting" Frieze

Related Hot Cherry clients: Institute of Contemporary Arts, Tower Records, Hayward Gallery, Channel 4

Established in 2001, Hot Cherry is an award-winning, independent PR agency devoted to digital PR and social media.

We make brands famous online. Our digital PR and social media strategies help brands to connect with the most influential online communities across blogs, websites and social networks. We also create content like virals, apps and online games, and implement strategies to ensure they spread online.

Our approach combines an understanding of brands, digital PR, social media marketing and communications, together with creativity, strategy and technology.

We work with some of the world's best loved brands including Coca Cola, Disney, Sony PlayStation, Ford, VW, Pernod Ricard, MTV, Channel 4, E4, Philips, Jimmy Choo, Tom Ford, Tower Records, BBC, Columbia Pictures, NSPCC, Institute of Contemporary Arts, LG Group and Shelter.

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Category:

Entertainment

Tags:

• Southbank
• Hayward
• Gallery
• Move
• Choreography
• Exhibition
• Visual
• Art
• Performance
• Trisha
• Brown
• Bruce
• Nauman
• Digital
• PR
• Social
• Media
• Online
• Buzz
• Hot
• Cherry