Peter Doyle on Relationship Marketing

www.facebook.com/PRSmithMarketing or www.prsmith.org for more observations. The late, great, Professor Peter Doyle, was, in my opinion, the outstanding European Professor of his era. One of the few Britons to be awarded the American Marketing Associations Gold Medal, here, he explains one of the secrets of long term success relationship marketing. © PR Smith 1994 from the Marketing CDs series.

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Education

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• Peter Doyle
• Relationship Marketing
• Strategy
• Marketing Strategy
• PR Smith