Mary Junck Research Colloquium
UNC School of Journalism and Mass Communication
Nov. 11, 2010
Ron Tamborini
Professor
Department of Communication
Michigan State University
"Examining the Reciprocal Influence of Media and Morality"
The relationship between media and morality has been a lasting concern among media scholars and practitioners. Does morality play a part in how audience members select, interpret and respond to media content. Can media content shape moral values? This presentation examines simple and complex processes thought to shape the reciprocal influences that connect media and morality, and reports the results of recent work on a Model of Intuitive Morality and Exemplars.
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