The signature splash sound is wholly identifiable with the brand discovered by North Star Destination Strategies for Monticello. The splash can be used as sound on the portal website, can be downloaded from the portal as a ringtone, can be included on MP3 tours of the area and can be the precursor sound for radio advertising, cables access talk shows and PSAs. Used consistently, such sounds can come to represent a product or place without any other visual elements (consider the brand equity built in the tone that identifies Microsoft booting up).
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