Stroke Awareness-Arrow

Stroke is the third leading cause of death in America. Someone suffers a stroke every 45 seconds and there are 700,000 new or recurrent strokes annually. Stroke is also a leading cause of severe, long-term disability as it can cause paralysis, vision problems, memory loss and speech/language problems.

Tragically, the groups with the highest risk and incidence of stroke (elderly, African-Americans and men) are also the least knowledgeable about warning signs and risk factors. Though strokes are commonly thought to only happen to older people, the truth is that a stroke can strike people of all ages.

The campaign, which began in April 2003, aims to arm the public with the knowledge that a fast reaction to stroke symptoms is critical in potentially lessening the devastating results of a stroke.


In addition to the General Market campaign, the objective of the African American-targeted PSA campaign is to raise awareness that African Americans are twice as likely to suffer a first-ever stroke as white Americans. African American men and women are also the least knowledgeable about warning signs and risk factors, though a stroke disproportionately affects the population. Immediate emergency medical treatment may greatly reduce long-term disability caused by stroke.

The PSAs drive audiences to www.StrokeAssociation.org, or 1-888-4-STROKE where people can learn the risk factors, warning signs, and information on how to get help for recovering from a stroke.

Category:

Nonprofits & Activism

Tags:

• psa
• ad
• council
• stroke
• strokeaware

[bluegrassbaby86]

The Mind Control radio PSA in this campaign with the record player was awesome.

[robotkarateman]

Hulu played this commercial during the second episode of Dollhouse, right after Langdon got shot with an arrow. It was a thing of beauty.