Eugene Schwartz: Unconventional Methods From One Of The Highest Paid Copywriters Of All Time

If you're like most writers, you want to produce copy that turns readers into customers so you can turn your writing into cash. That's exactly what Eugene Schwartz did. And in this speech he gave to a group of copywriters shortly before his death, he reveals all the quirky methods he used to make his copy soar to unrivaled rates of conversion, while other copy got thrown in the trash.

Eugene called himself the hardest working copywriter in the business even though he only worked three hours a day, five days a week...

Because he could separate the "creative" from the "working" parts of his brain, Eugene was able to maximize his time, avoid writer's fatigue, and deliver an outstanding product every time. To do this, he used a technique he adapted from Mozart which you'll hear about in this audio recreation of a speech given by Eugene to a group a list copywriters at Rodale.

So in this recording, you'll hear what good copy consists of, how to assemble it, and how to avoid most of the stumbling blocks that keep even the best writers staring at blank pages. And this speech has something for everyone. Whether you're a beginner or a seasoned pro, you'll come away with a fresh new look on your copy, and the potential it can have on your wallet.

Category:

Howto & Style

Tags:

• Eugene
• Schwartz
• copywriting
• methods
• how
• to
• create
• good
• copy