What is Customer Centricity?

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Uploaded by on Mar 10, 2010

Ranjay Gulati, Harvard Business School professor and author of "Reorganize for Resilience: Putting Customers at the Center of Your Business," discusses what is customer centricity.

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  • Just listened to you on BBC's "Peter Day's World of Business". Brilliant! I so look forward to reading your book, thank you for the inspiration, you have sparked off a whole load of ideas for my business (particularly the mistake of looking a tcustomer service through the lens of your product) ;-)

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