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stone and stone wheel

focus group situation in the stone age, agency: draft fcb hamburg, production: jo!schmid, director: silvio helbig, producer: juergen joppen, service production: the shooting gallery sa  
 
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ErichoTTA (2 months ago) Show Hide
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Very nice.
petertangptrtng (3 months ago) Show Hide
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Awesome!!! This video should be shown to all major companies executives and CEOs...
FatElvisForever (3 months ago) Show Hide
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Apple.... they have Steve Jobs. Most companies don't (e.g., Ballmer).
3DManagement (11 months ago) Show Hide
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Love this little movies. I guess killing "Red Monkeys" or innovative ideas is of all times :)
Junpei1313 (1 year ago) Show Hide
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lol... funny and informative... I just hope that my teachers is like that...
PeterPanos13 (1 year ago) Show Hide
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seems like somebody's brilliant idea got trashed by consumers. tough! there are a lot of research tools designed specifically to safeguard against this. so, better luck next time! (and do come up with something more interesting to consumers - after all, they hold the cash that will eventually pay you)
velzev (1 year ago) Show Hide
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"..there are a lot of research tools designed specifically to safeguard against this.."
Sounds like the same bullshit that every research "expert" spits. Bull shit.
PeterPanos13 (1 year ago) Show Hide
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just do your research on research agencies, dear, it will pay off.
FatElvisForever (1 year ago) Show Hide
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Conventional research bogus? Without it, agency creatives would be left to run amuck, forgetful of the fact that advertising is designed to sell product. Jaded & failed, always content to bite the hand that feeds. Without conventional research, corporations would lose money hand-over-fist drowning in a sea of non-optimized ideas and poorly executed product launches. Market Research saves jobs and maintains balance in the corporate environment.
brightonbreezy (3 months ago) Show Hide
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You are so right FatElvis. Look for example at Apple. No focus groups, no effort to ask people what they want, and what do you get? The Mac, the iPod, and the iPhone, all of them ummm... non-opt... errr...

Where was I? ;)

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