stone and stone wheel

focus group situation in the stone age, agency: draft fcb hamburg, production: jo!schmid, director: silvio helbig, producer: juergen joppen, service production: the shooting gallery sa

• Category

  Comedy

[Mash Bonigala]

I think focus groups are a great way to test out your products or services. In fact with the emergence of social media, getting access to focus groups is even easier - almost any one can be part of the focus group. I believe focus groups, when properly approached are always effective.

Of course, one should not use focus groups to flesh out seed ideas etc. Because the focus group would be unfamiliar with the idea, they may give biased opinions or may even shoot the idea down.

[shailaja770]

Thank you so much. Please make more videos. Thanks..

[DJayDust]

"Do you have it in asquare?" :D

[ErichoTTA]

Very nice.

[brightonbreezy]

You are so right FatElvis. Look for example at Apple. No focus groups, no effort to ask people what they want, and what do you get? The Mac, the iPod, and the iPhone, all of them ummm... non-opt... errr...

Where was I? ;)

[3DManagement]

Love this little movies. I guess killing "Red Monkeys" or innovative ideas is of all times :)

[Junpei1313]

lol... funny and informative... I just hope that my teachers is like that...

[PeterPanos13]

just do your research on research agencies, dear, it will pay off.

[PeterPanos13]

seems like somebody's brilliant idea got trashed by consumers. tough! there are a lot of research tools designed specifically to safeguard against this. so, better luck next time! (and do come up with something more interesting to consumers - after all, they hold the cash that will eventually pay you)

[Stephen Rothman]

Lovely. A wonderfully illuminating dramatization of what makes conventional research so bougs.