Dan Hon of Wieden + Kennedy talks about Transmedia at Media Picnic

Jack Murray of Mediacontact.ie talks to Dan Hon about Transmedia at Media Picnic 2010 in Amsterdam

Dan Hon Dan is a senior member of the Wieden + Kennedy London creative department, specialising in games, play and new ways of storytelling. Previously, Dan founded Six to Start, an award winning entertainment production company with his brother, Adrian, in 2007.

Six to Start's first project, We Tell Stories, for Penguin, re-imagined how a publisher could adapt to producing internet native fiction. We Tell Stories was received to great critical and commercial acclaim, winning the awards for both Innovation and Best of Show at South by Southwest Interactive 2009. The company's work includes Spooks: Code 9 - Liberty News for BBC THREE; Smokescreen, winner of Best Game at South by Southwest Interactive 2010; and Misfits for E4.

Dan speaks extensively on ARGs, transmedia, cross-platform entertainment and video games and has served as a jury member for the BAFTA Videogames and RTS Education Awards. A winner of the 4Talent Multiplatform award for new talent, and one of Broadcast's Hot Shots in 2009, Dan has most recently spoken at and served on the board of The Media Festival, and spoken at b.tween, Hello Digital, Sheffield Doc/Fest, WildScreen, South by Southwest and the London Games Festival.

Dan has a law graduate from Gonville & Caius College, Cambridge University, has an MSc in Software Engineering from the University of Liverpool, is a voting member of BAFTA, the British Academy of Film and Television Arts, and a fellow of the RSA, the Royal Society for the encouragement of Arts, Manufactures and Commerce.

Dan has been cold turkey on World of Warcraft ever since Christmas, and his Horde Rogue has been sadly neglected. Now, he's ridding the world of the zombie menace with his friends.

Category:

Education

Tags:

• Weiden + Kennedy
• Dan Hon
• Honda
• Mad Men
• Mediacontact.ie
• transmedia
• Picnic
• Amsterdam