IBM Corporation & Ogilvy & Mather / Neo - "Let's Build a Smarter Planet"

Global Effie Winner

Agencies: Ogilvy & Mather and Neo
Client/Brand Name: IBM Corporation

In 2008, IBM recognized a unique opportunity to provide new leadership where leadership was urgently needed. Specifically, to educate the world of the fact that the technology existed today - to make the systems of the world - energy, traffic, education, water - work better. Work SMARTER. IBM had the technology and know-how to build a Smarter Planet if we could just muster the will to build it. As a result: the Smarter Planet strategy has expanded IBM's market potential by as much as 40% globally, or $2.3 billion dollars.

To read the full case study, visit
http://www.effie.org/winners/showcase/2010/4625

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Category:

Education

Tags:

• Global
• Effie