Salmon

This is an advertisement for John West Salmon. This ad utilises the aspects of comedy and surprise, two of the key elements for viral success.

This is successful due to the nature of its content as well as how the advertisement is framed and executed.


"A John West employee fights a grizzly bear off to land a fish -- just to go that extra mile for quality. Obviously, it is set up, but with costumes from the Jim Henson Creature Shop it looks surprisingly real, until the bear starts throwing Kung Fu tricks at the "fisherman".
An unusual viral, it created more than 300 million views and has won ten awards, including Best Commercial of the Year from British Television Advertising Awards and a Gold Lion at the Cannes Lions Festival, 2001. Executed by Leo Burnett, the viral brings together the best of advertising and content in one" (times online)

Category:

Comedy

Tags:

• salmon

[mshadowsboy]

I saw this for the first time today, this totally made my fucking day!!!

[theguy906]

when he hits the bear in the nuts!!!!so funny

[diokaro]

"oh look! an eagle!"

"where??"

lmao!!!!!!!

[hessel666665]

oow this is so funny...can't believe how they camo up whit the idea to make a comercial like this...:) :) :) :)

[LadyIron]

hahah))

[rklover7109]

*rofl*