Pavel Shvartsman, OpticsPlanet Inc: Using niche stores to grab opportunities

http://www.internetretailer.com/videos/

Pavel Shvartsman,Co-Founder and President of OpticsPlanet, discussed how they creates niche stores to get into new product categories and to go after specific customer segments. "We successfully use both," he said. "As we grew we changed our focus to specific customer groups. As we continued to grow we saw an opportunity to expand our business and provide a much better user experience through additional stores."

Category:

Science & Technology

Tags:

• Pavel
• Shvartsman
• OpticsPlanet
• IRCE
• 2010
• Internet
• Retailer
• Magazine
• ecommerce
• niche
• stores