American Marketing Association & Lyris: Social Media + Mobile + Email = Surround Marketing

Date: 6/7/2011

Presented by: American Marketing Association

Sponsored by: Lyris, Inc.

Speakers:
Tina Stewart, SVP of Marketing, Lyris, Inc.
Pam Haas, Director of Sales, Lyris, Inc.
Alli Libb, Moderator, American Marketing Association

Leverage the Explosion of Channels and Platforms
Today one in every eight people on earth is a Facebook user, and nine out of ten people have a mobile phone. If you're not communicating with your customers via social and mobile channels, you're not reaching your audience where it lives and plays.

Create Surround Sound with Email, Social and Mobile
Spend an invaluable hour with Lyris' Tina Stewart and Pam Haas who will talk about up-to-the-minute trends and opportunities around email, social and mobile convergence. Tina and Pam will take you through a variety of case-study examples to show you how to manage your cross-channel voice to achieve "surround sound" marketing, leverage the latest tools and trends and measure results.

Get Ready to Learn About: Applying real-time trends and opportunities within email, social and mobile Techniques for measuring social media success Achieving "surround sound" across all three mediums Six real-world customer case study examples

Category:

News & Politics

Tags:

• marketing
• google
• mobile
• search
• business
• media
• social
• communications
• visual
• computer
• phone
• technology