Young Lions Film Competition 2008 - Argentina (Gold Medal Winners)

The Competition
27 teams from around the world had just 48 hours to film and edit a one minute commercial shot entirely on a mobile phone.


The Client
MTV Switch is a climate change campaign launched by MTV Networks International in 2007. The campaign aims to inform, entertain and encourage climate conscious behaviour amongst global youth. It is a multi-screen campaign (TV, mobile & web), but a key objective is that all content drives traffic to www.mtvswitch.org. At the MTV Switch site people will be able to find out more about how they can make positive changes to their lifestyles in ways that make it cool to be green.


Aim
To promote the idea that its cooler to have a low impact on the world around you that you dont need to consume to have fun. Concepts should focus on stories and actions NOT an explicit environmental message. There are enough climate change campaigns to send the message that people need to stop certain behaviours, the goal of this campaign is to show them what they should do instead.

Category:

Film & Animation

Tags:

• cannes
• lions
• advertising
• film
• mtv
• switch
• creativity
• young
• creatives
• world
• gold
• winners
• 2008

[RckLo]

Me rei mucho xD jaja buen video

[smaturana]

da asco

[caciqxegb]

buenisiimoo!

[exelion2]

This is the gay world.

[theco0olguy]

well deserved!

[evolution699]

buenisimo chicos !

[storiadielisabetta]

they don't have to change the song.

this is a clever video, deserving to win gold.

if you don't understand.

how long does it take you to take a shower? 10minutes? 15minutes?

but when you sing while showering, you tend to use up time, thereby wasting water... you'll shower longer, since you're singing.

so, yes... SING before you shower.

GREAT IDEA.

The world does need water.

[tomhsharky]

Nice idea, but I think they should have got each actor singing the same song to give it continuity.

[jyyt]

Clever

[TomsAssGets]

this was shit