Wholly Guacamole HPP Process

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Uploaded by on Feb 3, 2011

Some people don't care how the guac gets in the dish, they just want it to taste good. Other folks like to know the process. And for those folks, we present to you a little Fresherized® 101 information. When we say our guacamole has been Fresherized, we're referring to the process of packaging called High Pressure Processing or HPP.

Chemical and Heat-free Preservation
Rather than using heat or chemical preservatives to keep food from spoiling, HPP uses cold water pressure to kill naturally occurring pathogens (including salmonella) which can cause food deterioration and affect food safety. The pressure is approximately 87,000 pounds per square inch. That's equivalent to 5-6 times the pressure found at the bottom of the ocean.

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