Interview: Stephen Randall

Live from the DSE 2009 show floor in Las Vegas, Stephen Randall introduces his company and talks about how DSE helps his business.

My view of the digital signage market is that its on the cusp of disruptive change, says Stephen Randall, CEO of Locomoda. Its been born out of the broadcast market, and a lot of these networks were architected as if theyre TV networks, and as we know, TV is being disrupted by the Web. I think that any of the networks in digital out-of-home that arent profoundly architected for Web will be in great difficulty. Randall also comments that there needs to be a set of standards across out-of-home networks so advertisers can better deploy ads and measure the success of that advertising across networks. Locomoda provides cross-platform distribution for interactive digital media, connecting digital out-of-home networks to the Web and social and mobile networks.

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People & Blogs

Tags:

• digital signage
• digital signage expo
• DSE
• Stephen Randall
• DSE 2009
• Locomoda