大眾銀行 母親的勇氣 電視廣告 (60秒版本) TC Bank Courage of Mother TVC 60sec

大眾銀行 母親的勇氣 電視廣告 (60秒版本)
廣告代理商：奧美廣告
創意總監：胡湘雲
導演：Thanonchai

TC Bank Courage of Mother TVC
Advertising Agency: Ogilvy & Mather Taiwan
Executive Creative Director : Jennifer Hu
Director：Thanonchai


Super: Based on a true story

This old Taiwanese woman was arrested in Venezuela
charged with carrying an illegal substance

She told them
it was Chinese herbs
She'd brought them here to make chicken soup for her daughter
who'd just given birth
She hasn't seen her daughter for many years

Tsai Yin-Mei
Never traveled abroad before in her life
Cant's speak English
Traveling on her own for 3 days
3 countries
Over 32,000 kilometers
How did she do it?

Tenacity. Courage. Love.
For ordinary people with extraordinary dreams
TC Bank Logo

Category:

Film & Animation

Tags:

• 大眾銀行
• 母親的勇氣
• 電視廣告
• TC
• Bank
• Courage
• of
• Mother
• TVC
• 世界排名第一導演
• Thanonchai
• 蔡鶯妹
• 的旅程

[dante144]

someone translate into English, please

[barbieintw]

Please read the detail description ! Thanks

[8375asdf]

@huijiuan88 就算他女兒想回來!他母親肯嗎?顛覆一下自己的想法會更好~

[enkii82]

@rodelluy youtube.com/watch?v=Q-YWfXpoIT­Q&feature=related

[huijiuan88]

怎麼看完只有覺得她女兒是不肖女的感覺～

[rodelluy]

less impact for non taiwanese....we don't understand the thoughts...should be translated into english....

[dante144]

@dante144 I saw the english sub version and cried like a baby again.

[redmoon3030]

這正是行銷創意的難處

他們發現了一些感動人心的元素，做出了一個賺人熱淚的影片

但是再消費者眼中似乎這整件事是為了大眾銀行背書，

事實上也是如此。

純粹的感動變成了產業的附庸，變成資本主義的推手...