8-bit home computer

In the 1970s and early 1980s, the computer press had often sought Commodore, one of the industry's leading players, and its colorful management for information, despite the company's notorious reputation. One columnist stated in April 1981 that "the microcomputer industry abounds with horror stories describing the way Commodore treats its dealers and its customers."[8] The VIC-20 and C64, although aggressively marketed, were arguably more successful because of their price than their marketing. After Tramiel's departure, Commodore executives shied away from mass advertising and other marketing ploys, fearful of repeating past mistakes. Commodore also retreated from its earlier strategy of selling its computers to discount outlets and toy stores, and now favored authorized dealers.

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• commodore