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Ballygowan Drink it In. April 2012.

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Published on Apr 12, 2012

Introducing the new Ballygowan television ad, encouraging the nation of Ireland to 'Drink it In.'

Making of the ad Facts!
• It was filmed over a 15 hour shoot day. It required two days transcoding, 4 days editing and several days compositing and grading, together with several days animation time also.
• It is a sophisticated blend of high end digital film with green screen compositing, computer generated assets, relighting tools and skilled retouching.
• The final look of the film is created with Lustre - a film grading tool regularly used on blockbuster films like Lord of the Rings and King Kong!
• The ad would not have worked using CGI along - which augmented the real thing, so when people get wet in the ad -- they really do get wet!
• The Aquagraphics installation consists of two layers made up of 380 separate nozzles per metre (the main screen was 9 metres long!) which are linked to a computer which then triggers the action of the nozzles by scanning the lines of a computer image. The nozzles trigger on and off in a fraction of a second, creating 'water pixels' which cascade downwards in the pattern of the original image.
• The Aquagraphic screen recycles all of the water it uses from a small reservoir making it completely sustainable.

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