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Uploaded by on Apr 8, 2010

This is a final version of the video clip used in the presentation for McKinsey Business Case Competition 2010 (Moscow). The idea of the project was to create an eco-friendly products line for Nestle to penetrate a new market niche and increase consumers' loyality. The marketing campaign aimed draw people's attention to the water scarcity problem and introduce the water-friendly "Blue line" products range. The team which developed the project won McKinsey Business Case Competition 2010 (Moscow). The clip's script, video's shooting and cut and "Blue line" logo and motto were created by a member of the team Vyacheslav Khristolyubov.

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  • Are you saying we should stop drinking coffee and bottled water?

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