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NeoMedia Technologies grandfathered this technology back in the mid 90s and have been doing mobile code scanning and comparison shopping via barcodes long before any other company in this space.
NeoMedia has a rich patent portfolio that covers scanning barcodes with a camera enabled mobile device to connect to the Internet, comparison shop, and/or retrieve online content.
Then that information is returned to the cell phone where the users browser is then launched, and in the case of a product or url they can then go to that specific web site.
The method where the bar code contains a direct link to web content(known as direct method) is not covered under this patented process, and does not require a data base server to match the UNIQUE IDENTIFIER to, thus eliminating the middle man(NEOMEDIA). In this case when the user clicks on a code, the phone itself decodes the information in that code and takes the user directly to the releated content
Neomedia's patented process(which recently recieved non final rejection from the USPTO as mentioned above) is a process where the bar code contains an UNIGUE IDENTIFIER CODE(referred to as indirect method). For instance insteda of the bar code containing a direct link URL, it has numbers like 12345. When someone clicks that bar code, those numbers must be sent to an information server data base, where they are then matched up with a product, or url or what ever.
getqode or streetstylz as he is better know, has a two plus year history of mis representing what Neomedia's patents cover. It was I who challenged him and a group of Neomedia shareholders on this issue going back to 2006, and they finally conceded I was correct.
well, after reading the reply on their blog i recalled where i saw the NeoMedia name before.. on EFF the DeepLinks blog and on EFF's Patent busting project.
quote: the US Patent Office has rejected ALL 95 NeoMedia patent claims[...] Bascially, the patent office reviewed ex parte briefs filed by the Electronic Frontier Foundation and found a significant amount of prior art, arguing NeoMedias patent claims were not novel. /endquote
there goes your boat, please don't be in it when it sinks.
NeoMedia respects the USPTO's findings & will leverage this opportunity to respond to the ruling & defend the patent that it believes valid under patent law. The company has been requested to respond to the USPTO by providing clarification & comment on the cited prior art references by Sept 3 2008. Based on prior successful patent defenses NeoMedia is optimistic that the single patent in question will be confirmed & the reexamination effort will have served to verify the strength of the patent.
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NeoMedia has a rich patent portfolio that covers scanning barcodes with a camera enabled mobile device to connect to the Internet, comparison shop, and/or retrieve online content.
This patent is part of the Rothschild/Barpoint family and thus not affected by the patent currently under review.
Tell me brewskih how one directly encodes a UPC codes?
quote:
the US Patent Office has rejected ALL 95 NeoMedia patent claims[...] Bascially, the patent office reviewed ex parte briefs filed by the Electronic Frontier Foundation and found a significant amount of prior art, arguing NeoMedias patent claims were not novel.
/endquote
there goes your boat, please don't be in it when it sinks.