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Multi-Channel Retail Strategy: What Makes Consumers Tick?

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Uploaded by on Oct 5, 2011

Hear the findings of The REaD Group's revealing research with over 1500 consumers to help you leverage multiple channels such as mobile and social media to not only grab consumer attention but get them spending.

• Hear from 1500 consumers; what motivates them to shop with you? Which brands are getting it right? Who is giving consumers the best buying experience?

• How do your customers want to hear from you; is SMS on the rise? Which combination of channels work best and for who? Realise your full multi-channel sales potential by understanding individual customer traits

• Keep ahead of the game; evolve your retail strategy to gain the trust of your customers and win their continued loyalty so you continue to drive maximum sales

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