NRK Nyheter

Challenge: NRK's Nyheter, Norway's national news service was developing a new streaming news service. They wanted to move away from their traditional, conservative look and introduce a lighter, more conversational tone to their brand communications.

Response: Kemistry created a new 'red dot' brand and managed the launch across all eleven regional news outposts. The brand look and feel
was designed to reflect Nyheter's expanded news offering.

Success: The introduction of the new brand and the lighter, more engaging tone is proving popular with viewers.

Kemistry:
Founded in 1997, Kemistry has grown to be the largest and most successful independent broadcast design and branding agency in Europe, creating communication strategies for leading companies worldwide.

Market dynamics, including changing audience behaviour, increased competition and
media diversification, signify the continuous need for brands to differentiate in order to compete for audience share. Kemistry uses these market trends to predict future audience needs thus creating genuinely strategic design solutions.




Our success is based on understanding our clients' communication objectives and providing clear brand strategies and compelling design ideas which give tangible results.

We have developed strong on and off-screen visual brand identities for clients including CNN International, BBC, ITV, Channel 4, Five, FilmFour, National Geographic, Discovery Networks, as well as NRK (Norway), TV4 (Sweden), MTV3 (Finland) and NOKIA.

Our approach has garnered over fifty international awards including Promax & BDA Europe, BDA USA, D&AD Annual and Norwegian Design Council awards.

Category:

Film & Animation

Tags:

• nrk
• nyheter
• kemistry
• branding
• brand
• idents
• graphics
• design
• news
• TV

[boeingVSairbus]

I watch it every morning and I just love the fresh looking design of the channel. Reminds me a bit of the old CNNi