The Wrong Guy: Part 1

Teacher Jamie Keddie gives his students of English the background to the Wrong Guy story. For complete lesson plan, see here:

Transcription:

OK -- these are both ...

What do you call the little icon -- the little image associated with a company? What do you call that? What does that stand for? TM ? Do you know?

A trademark. Yeah? A trademark. These are both trademarks. This is the trademark you know for Apple Inc. But this is the trademark for Apple Corps -- Apple Corps, the company that was founded by four very, very famous men called Paul, George, John and Ringo. You know?

Who's lost? Put up your hand if you're lost. Who's George, John, Paul and Ringo. Who are they?

The Beatles.

Apple Corps is the name -- is the name of the company -- the record label -- which was founded -- or set up -- by the Beatles, you see. Did you know that? It's quite interesting isn't it?

But there's a problem. When two companies are called Apple, there's going to be a what? A what? What's going to happen? These two companies are both called Apple there's going to be what? What's the word I'm looking for?

A conflict, excellent! A conflict,

Generally we talk about a legal dispute. It's a synonym of conflict. A dispute is another word for argument. So we have a legal dispute between Apple Inc. and Apple Corps. And this legal dispute has been going on for years and years and years. This legal dispute has been going on since the late seventies. This trademark dispute.

But despite this dispute, there no great problem because ... because why? Different industries. What's this industry?

Technology.

Exactly - technology, computers. What's this industry? Exactly - music. Computers, technology, music. There's no conflict of interest. There's no conflict of interest. There's no problem. There's no conflict of interest. There's no problem. Until what? Until what? Until something happened.

Perhaps Apple invented the iPod and iTunes.

Exactly. That's what it's all about. In the last few years, Apple have become more and more involved in the world of music through the iTunes store. The iTunes store.

[Questions]

So, erm, yes. So this story -- the story that I've got to tell you starts on the 8th May 2006. On the 8th May 2006 there was a settlement -- a settlement. A settlement -- something -- a decision from the courts, a decision from the courts, which gave the green light to the iTunes music store.

There was a settlement -- a legal settlement -- which gave -- what did it give? What did I say? It gave the green light -- OK - to the iTunes music store to progress, to go ahead. OK?

But that's not our story.

Category:

Education

Tags:

• Apple
• versus
• Apple

[bobyokey]

Great example of how not knowing the language is no bar to being an English teacher. Presumably this clip is a wind-up. The last two consonants of corps are silent. It is cognate with corpse but homophonic with core. It's a pun, which is why the Beatles chose the name. Sounds like APPLE CORE. Geddit? What he's saying is a synonym for a stiff. Probably an important distinction to make with business English students. Still, er, nice pictures.

[moacir2]

great example on ESL/EFL teaching. Relevant subject... however, sound too low.