The ROI of User Experience with Dr. Susan Weinschenk

ROI of User Experience. Download a PDF poster of this animation http://www.humanfactors.com/ROIposter... -

About this video:

In this animated video Dr. Susan Weinschenk demonstrates how user centered design results in significant return on investment (ROI).

Transcript:


User experience is the science and art of designing a product like a website or a software application so that it's easy to use. So that it fits the expectation that the user has for it, and so that it meets business goals.

There's a whole methodology around designing a user experience, and sometimes people ask me is it worth it to do all that work to design a user experience?

So let's talk about the return on investment, or ROI, of doing user experience work.

IEEE is a professional organization that puts out reports and does research for programmers, developers, and engineers, and they put out an article called "Why Software Fails".

Here's some interesting data from that article.

They estimate that the amount of money that is spent worldwide in information technology is estimated at one trillion dollars a year. The percent of projects that are abandoned because they are hopelessly inadequate is up to 15 percent of all projects.

The percent of revenue that goes to the IT group is five percent of a company's total revenue and up to ten percent if it's a financial or telecommunications company.

The amount of time that programmers spend on rework that is actually avoidable is 50 percent of their time.

The cost of fixing an error after development is 100 times that of fixing an error before development of the project is completed.

Of the top 12 reasons that projects fail, three of the top 12 are directly related to what we would call user experience or user-centered design work, and those three are badly defined requirements; poor communication among customers, developers, and users; and stakeholder politics.

So the kind of work that, that user experience professionals give, stakeholder interviews, user research, user testing, user centered design.

These are all things that can fix at least three of those 12 reasons why software fails.

You actually can calculate the savings or additional revenue or benefit that you get from approving your user experience in the product.

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  Science & Technology

[Sanket Jadhav]

I feel it should be mandatory for the leadership team at every organisation to watch this video at least once a month. Nicely done!

[HFIvideo]

Glad you liked it Sanket, I will share you comment with the team here.

[Andrea Pacheco]

You guys are amazing. It is actually inspiring me to start a channel talking about usability and user behavior for brazilians. We have a huge tech and social marketing growing and very poor usability on most of brazilian's websites. Thanks for the work Susan and the whole group are doing for the users.

[HFIvideo]

Thanks for your kind words.

[Marisol Nuckols]

I was too busy looking at her drawing that missed the teaching completely. Its too entertaining

[HFIvideo]

Are we to take that as a compliment or a critique :-). You could watch it again and if you turn on CC you will be less distracted by the drawings. Thanks for watching and commenting.

[thetrickster88]

It's pretty funny that a video about user experience cites the URL for the poster with a ".asp" link. It just makes it a little harder for someone to nail typing in the URL from the video into a browser.

[HFIvideo]

Yes. The link for downloading is in the second line of the description.

[hanumanguy]

Many thanks for your kind comments.