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Social media in healthcare with the Mayo Clinic's Lee Aase

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Uploaded by on Dec 28, 2009

Just how does a renowned healthcare insitution such as the Mayo Clinic consider privacy concerns and regulations when producing social media content?

Just how does a renowned healthcare insitution such as the Mayo Clinic consider privacy concerns and regulations when producing social media content?

Lee Aase, manager for syndication and social media at the Mayo Clinic, says it starts with a legal team that views risk management as "reward management."

Edited and published by LiveWorld's Bryan Person, who embeds some of these videos on his social media blog (http://www.liveworld.com/bryan).

* Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Attribution to "Bryan Person, LiveWorld"

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  • Lee, I really enjoyed this video. We're a regenerative medicine company and your video really helps guide our way as we're developing our own social media policy and program.

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