Citigroup Cites Success of Radio Ad Campaigns

NEW YORK (YouTube.com/AdAge) -- In multiple, separate-market comparison tests of Citigroup ads in newspapers, television and radio, the radio ads consistently pulled the best response, according to Citigroup ad director John Mittnacht. He was the keynote speaker at the Radio Advertising Bureau's annual forum. In other news in this 3 Minute Ad Age, online sites are expected to get only 1% of this year's record political advertising spend. And, five top package-goods marketers have joined with Kroger supermarketers to conduct a massive test of a mobile phone delivery system for discount coupons.

Category:

News & Politics

Tags:

• business
• news
• media
• radio
• broadcast
• advertising
• ads
• advertisement
• adverts
• marketing
• political
• Kroger
• supermarkets