http://www.absolutads.com
The spot is based upon an Absolut print campaign which features a cocktail glass exploding out to reveal the liquid contained within it. "Dissection" expands on that conce...
http://www.absolutads.com The spot is based upon an Absolut print campaign which features a cocktail glass exploding out to reveal the liquid contained within it. "Dissection" expands on that concept by disassembling a full Absolut Vodka bottle, lingering on the vodka within, and then reassembling it by the end of the spot. About 80% of the liquid featured in the spot is real, photographed slow-motion vodka, but there are a couple of shots that feature completely CG vodka.
Directed by Psyop with visual effects by MassMarket.
Title: Dissection Client: Absolut Spirits, Stockholm Agency: TBWA/Chiat/Day, New York Worldwide Creative Director: Rob Smiley Creative Director: Lew Willig Copywriter: Meghan Simons Art Director: Megan Williams Producer: Jamie Grady
Production Company: Psyop, New York Directors: Marco Spier, Chris Staves, Mate Steinforth Designer: Mate Steinforth Director of Photography: Martin Ahlgren Executive Producer: Lucia Grillo Producer: Nathan Jew Assistant Producer: Tarun Charaipotra Live Action Producer: Paul Middlemiss
Visual Effects Company: MassMarket, New York VFX Executive Producer: Justin Lane Technical Director: Jacob Slutzky Lead Flame Artist: Nick Tanner Flame Artists: Chris Staves, Theo Maniatis Pre Visual Artist: Damon Ciarelli Editor: Cass Vanini XSI Team: Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Florian Witzel, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland Roto Artists: Leslie Chung, David Marte, Joon Park
Sound mixer: Peter Holcomb, Sound Lounge, New York Music: Small Sails, Somnambulist
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