Absolut Vodka Commercial: ABSOLUT DISSECTION

http://www.absolutads.com
The spot is based upon an Absolut print campaign which features a cocktail glass exploding out to reveal the liquid contained within it. "Dissection" expands on that concept by disassembling a full Absolut Vodka bottle, lingering on the vodka within, and then reassembling it by the end of the spot. About 80% of the liquid featured in the spot is real, photographed slow-motion vodka, but there are a couple of shots that feature completely CG vodka.

Directed by Psyop with visual effects by MassMarket.




Title: Dissection
Client: Absolut Spirits, Stockholm
Agency: TBWA/Chiat/Day, New York
Worldwide Creative Director: Rob Smiley
Creative Director: Lew Willig
Copywriter: Meghan Simons
Art Director: Megan Williams
Producer: Jamie Grady

Production Company: Psyop, New York
Directors: Marco Spier, Chris Staves, Mate Steinforth
Designer: Mate Steinforth
Director of Photography: Martin Ahlgren
Executive Producer: Lucia Grillo
Producer: Nathan Jew
Assistant Producer: Tarun Charaipotra
Live Action Producer: Paul Middlemiss

Visual Effects Company: MassMarket, New York
VFX Executive Producer: Justin Lane
Technical Director: Jacob Slutzky
Lead Flame Artist: Nick Tanner
Flame Artists: Chris Staves, Theo Maniatis
Pre Visual Artist: Damon Ciarelli
Editor: Cass Vanini
XSI Team: Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Florian Witzel, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland
Roto Artists: Leslie Chung, David Marte, Joon Park

Sound mixer: Peter Holcomb, Sound Lounge, New York
Music: Small Sails, Somnambulist

Category:

Entertainment

Tags:

• advertising
• commercials
• absolut
• vodka

[beloyanis]

music??

[malymedvidek]

read the description: Music: Small Sails, Somnambulist

[baggykex]

Like this sound track. Anyone know what it is called?

[malymedvidek]

Did you read desvription of this video?

Music: Small Sails, Somnambulist

[TwoStroke250R]

Absolut is the bomb vodka:)

[sasmiso]

absolut is art.

just perfect.

[mrkellendocdhu]

Desce Ke Desce 1

[LOVEuBlink182]

im a 14 year old girl from norway and i love this vodka sooooo much <33 takk sverige for at du laget denne herlige vodka! :D hilsen fra norge. peace&love :*

[BarWillTender]

thank you Sweden!!!!

[Leandr0TZ]

@Muckydoggy1

no i just used to hear that it was from russia... im sorry for the mistake

[Muckydoggy1]

@Leandr0TZ dunno if ur being sarcastic but no... it's swedish...

[ChetzNation]

lol gay vodka

[Leandr0TZ]

@yazanarabiat | it's russian