Terms of Engagement - BK Business Book by Richard H. Axelrod

TERMS OF ENGAGEMENT
Changing the Ways We Change Organizations
by Richard H. Axelrod

Buy Book at Berrett-Koehler Publishers -- http://tinyurl.com/6pgeyx

Visit Author's Website -- http://www.axelrodgroup.com/

Organizational change pioneer Richard Axelrod explains why the old mechanistic approaches to change no longer work and offers four essential new principles that lead to an engaged organization: I. Widen the circle of involvement, II. Connect people to each other and ideas, III. Create communities for action, and IV. Practice democratic principles.

Drawing on numerous examples from such companies as Hewlett-Packard, Mercy Healthcare, First Union Bank, and others, Axelrod explains how the four principles of the Engagement Paradigm enable leaders to create energy and commitment instead of apathy and resistance. He then reveals how this system-wide commitment in turn fosters the energetic, flexible, responsive organizations necessary to thrive in the 21st century. Recognizing the potential for misapplication, he also shows how engagement can disengage, and identifies potential pitfalls to avoid.

Category:

Education

Tags:

• Organizational
• Change
• Behavior
• Development
• Engagement
• Paradigm