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New Generation Butchers Revive the Craft

thethrashlab thethrashlab·143 videos
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Published on Jan 9, 2013

Being a butcher may not seem like a dream job to you, but in this episode of Subculture Club, Thrash Lab visits three independent butcher shops in the San Francisco Bay Area and reveal how the job has become a whole lot hipper and more desirable than it used to be. This generation of foodies and meat lovers want to know where their meat comes from and as a bonus have a relationship with their butchers (just like the old days). Watch and see how your boutique butcher shop is helping make the connection between the farm, the meat and what you eat!

Special thanks to Marissa Guggiana founder of the Butchers Guild in San Francisco, for helping us tell the story - http://bit.ly/Xipje4

Featured Butchershops:
4505 Meats - http://bit.ly/REFSkT
Avedano's Holly Park Market - http://bit.ly/UUImvr
The Local Butchershop - http://bit.ly/UUIEm2

SUBSCRIBE to Thrash Lab: http://bit.ly/IBc7f8
FOLLOW Thrash Lab on Twitter - http://twitter.com/thrashlab

WATCH MORE VIDEOS:
the Subculture of Homebrewing & Craft Beer - http://bit.ly/NgWQzJ
the Subculture of Barbershops - http://bit.ly/TD10oo

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Top Comments

  • Penny Duong

    I love these types of people.the world is becoming too industrialized.what happened to the town craftsmen and women who kept the food fresh and crafts quality? Respect

    · 18

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  • iGhost

    I didnt claw my way to the top of the food chain .......... to eat vegetables.

    · 9

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All Comments (138)

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  • Felix VN

    Morgue workshop.

    ·

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  • ASHLEY T WILLIAMS

    just beautiful

    · 3

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  • Elias Wachter

    You should do a video of a butcher shop that also slaughters its own meat. Thats a sub culture and the viewer can really see the early stages of the process to the end.

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  • NoremacTheGreat

    You're not on top of anything, a maggot will you eat you 1 day.

    · 3

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    in reply to iGhost (Show the comment)
  • SuperEverton1974

    im running a small butcher shop in ireland but lookin at this id love to work there san fran too

    ·

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  • FrenchGuyCooking

    Really awesome to see that America is going a bit in a good direction. I live in France, where people picture Us as Steak eaters... But The revival of the butcher job is a proof of the contrary. Superb video ;)

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  • Miguel Santiago

    How's his comment sexist...

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    in reply to Christian Balocca (Show the comment)
  • Penny Duong

    uhm okay?

    ·

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    in reply to Christian Balocca (Show the comment)
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