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Creating value for your customer

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Uploaded by on Feb 9, 2010

Selim Bassoul, the chairman and CEO of Middleby Corp., discusses how his company creates value for the customer. Bassoul, talking with Dustin Klein, the executive editor at Smart Business, explains how his company looks to improve the value customers put on its projects and how he has shed layers of management within his company to be closer to frontlines.

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