The International Olympic Committee (IOC) has launched the latest component of The Best of Us promotional campaign an animated commercial entitled All Together Now,
In the 30-second public serv...
The International Olympic Committee (IOC) has launched the latest component of The Best of Us promotional campaign an animated commercial entitled All Together Now,
In the 30-second public service announcement, six larger-than-life Olympic athletes are depicted literally pulling countries together, symbolising the inspiration of the athletes and their superhuman abilities to unite the world in the spirit of Olympism.
The animation was directed by the brilliant young French directing duo, FX & Mat of Nexus Productions. FX & Mat have attracted international acclaim with their amazing and diverse animations, having made an award-winning debut with their short film En Tus Brazos (see http://www.nexusproductions.com/direc...
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It's a good commercial, but the message that Olympic athletes are "the best of us"...? Really? Who thought that was a good idea? How about Olympics: Coming Together in Sport. Not, "these athletes are better than you."
Or how about, "Brought to you by the Worst of Us!"
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This is all about worshiping HALIOS (aka Apollyon)
Or how about, "Brought to you by the Worst of Us!"
I proudly welcome the 2010 Olympics to my home country of Canada!