Multi-platform story telling

36% of ppl don't trust traditional ads
Integrated multi-platform story telling is the way of the future.
Brands need to get out of the way of the story and let it tell itself across whatever platforms make sense for the story.

Letting the audience talk back is also part of the story telling.
Brands need to incorporate conversation.

Funding successful shows/stories and then incorporating the brand in a smart way is best...rather than starting witha product.

Category:

Education

Tags:

• Ssla
• Sxsw