The Pivot With Aaron Batalion of LivingSocial

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Uploaded by on Dec 20, 2010

LivingSocial CTO and Co-Founder Aaron Batalion shares the story of how LivingSocial changed it's business or in lean startup terms "pivoted" to become the social commerce business they are today at the Tech Cocktail Startup Mixology Conference in Chicago October 28, 2010.

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  • Slides for this talk: thepivot.heroku.com

  • This is an incredibly important topic and video for startup leaders.

    The strategy of co-founders rotating consulting gigs to enable the entire team to support the entire team/projects is one of the best and most innovative ways I've seen for new teams to get a project off the ground.

    JSIO = Brilliant

    Now if I can figure out how to execute a pivot without my team members getting so freaked out.

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