Japan at Expo 2010 Shanghai

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Uploaded by on Sep 4, 2010

Japan Pavilion Director discusses how both the "hi-tech Japan" and the "cool, beautiful Japan" are presented at Shanghai Expo. For more discussions on nation branding at Expo, visit USC Center on Public Diplomacy web site (http://uscpublicdiplomacy.org/index.php/research/shanghai_expo_blog/)

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