The Importance of Public Relations in Fundraising - Part 1

This is Action Strategies' first video podcast or ''vodcast''. It represents the 1st 10 minutes of a near 18 minute interview. In this episode, Mark Buzan, Chief Magnifier and Principal of Action Strategies interviews Lesa Crowe of Itancan Inc. from Oklahoma, USA. Lesa Crowe is an expert in the field of fundraising and public relations. Her firm, Itancan has raised over $100 million in funds for non-profits through strategies that incorporate publicity and public relations. Tune in as we discuss of why non-profits need to incorporate public relations into their fundraising initiatives.

For more info about Action Strategies and to view the remainder of the interview, check us out at: www.actionstrategies.ca. This particular episode can be found at: http://tinyurl.com/2xgxuq

Category:

Howto & Style

Tags:

• Fundraising
• Public
• Relations
• Action
• Strategies
• PR
• Mark
• Buzan
• Itancan
• Non-Profits

[mbuzan]

Absolutely agreed. The trouble is...why do so few non-profits not see the link?

[GenesisBM2009]

Great video. Public relations should be utilized for non-profits. It will defintely help yield some significant results.

[openprinc]

Very good information for nonprofits and reinforces the symbiotic relationship between pr and development. Excellent review.