UNDP PSA - End Discrimination

Human Rights Day 2009 PSA Title: Human Rights Day 2009 Wherever you live in this world, embrace diversity - end discrimination

Description:

On Human Rights Day, people from South-East Asia show how diversity can be a powerful voice against discrimination regardless of language barriers. All human beings are born free and equal in dignity and rights, says Thai PoP singer and actor Khun Kob. Children, a woman, an elderly couple and a worker, lend their voice to stress the need for opportunities, dignity, respect and equality. They announce an interpretation of the first sentence of the UDHR in their own language Thai, Lao, Tagalog, Malay and English.




The PSA was produced by Benetone Films; created by Young & Rubicam Thailand and directed by Razneesh Ghai as a contribution for Human Rights Day in collaboration with OHCHR Regional Office for South-East Asia and UNDP Regional Center Bangkok.




Director's Note:

The film has several people that speak straight to the camera, the aim was to speak to the audience through a simple and plain person rather than just celebrities. Instead of subtitling the ad, as it is in diff languages, we felt that just the text on the side was enough to get across the intent, as they are all saying the same thing. This text implies what context equality falls in for each of these people. For children 'Oppurtunity', as for the Polio affected Farmer Woman from Laos, it is 'Dignity- despite disability and for the Elderly gentleman and lady, 'Respect' and finally for the construction worker, as it is work that is generally considered menial, Equality. The film has been kept simple and straightforward with the hope that the idea is communicable to all people across the world. - from Bestadsontv.com http://www.bestadsontv.com/ad_details.php?id=26005

Category:

Entertainment

Tags:

• Human
• Rights
• Day
• All
• human
• beings
• are
• born
• free
• and
• equal
• diversity
• discrimination
• UNDP
• PSA
• Razy
• Ghai
• UDHR