EUROBEST YOUNG CREATIVES - "HOT TUB"

Client: EUROBEST 2012 / MOP
Product: YOUNG CREATIVE INTEGRATED COMPETITION - PORTUGAL
Agency: FUEL LISBOA
Creative Director: MARCELO LOURENÇO / PEDRO BEXIGA
Copywriter: MARCELO LOURENÇO
Art Director: PEDRO BEXIGA
TV Producer: PEDRO SILVA / RITA SANTOS
Production Company: SHOW OFF
Director: ALEXANDRE MONTENEGRO
DoP: VITOR REBELO
Set Design: NELSO COELHO
Sound: DIZPLAY

• Category

  Entertainment

[Dame263]

Gross. Pathetic. Terrible. Embarrassing. Misogynistic. Uncreative.

[MARCELO LOURENÇO]

Thank.You.For.Your.Feed. Back.Best.Marcelo

[MARCELO LOURENÇO]

No problem, Clarice.

[MARCELO LOURENÇO]

Dear Clarice, no comment was erased or will be erased in this page. Thanks for your feed back, Marcelo

[artdirektor83]

I'm a creative in Italy and is very hard to work because of ignorant client and corruption and politic. Here I see someone who think he is funny, auto-ironic and a little sarcastic... ehm... I think u are very stupid and u have no respect of the work. I know that I got to see this with ironic eyes, but I cant. This is free shit.

[MARCELO LOURENÇO]

Sorry you feel that way, Andre. The spot is a metaphor, a dream scenario (one of a million) and mean no harm to anyone, specially women. if we had the money to do a campaign instead of only one spot, we'll do a "dream scenario" to everyone - all tough I suspect no matter what we had did, some one will be offended anyhow. I hope to see you at Eurobest. All the best, Marcelo

[3PercentConference]

Oh, good! Just what our industry needs: more sophmoric dude humor. And an all-male jury to boot. Guess what people? WOMEN make the majority of consumer decisions. They're who you are marketing to. FAIL.

[Francis Loh]

Really sad!

[nunoaso]

I will say "sad". Looks like someone has some very important friends to do these things and get paid.

[Lívia Babo]

Dear Marcelo, you're right. I am sorry it was my mistake. No comment erased here guys.

[Lívia Babo]

My yesterday (erased today) comment: WTF? Seeing this makes ask: are all creative men? Are all creative hetero men? Are all creative hetero men that dig voyering chicks and clients in hot tubs? Are all creative hetero men that dig voyering chicks and clients in hot tubs, and dream to be like Old Spice Fabio? Really? Guess you've been to long in your hotel bathroom, there's a world outside that box too. Please make sure you mingle at Eurobest and make acquaintance with the real creative people.

[Lívia Babo]

Hey Marcelo, do you also feel sorry for yourself for erasing comments that are not favorable? It's still a free country. If you can treat women like that and you can make your fellow female co-workers invisible (unless they are lesbian), you have to listen to what people think. Cause I have to put up with this bad work that does not represent young creatives at Eurobest or any young creative at all (unless they are spoiled brats, brainless boys that think this all party, no work and hot chicks)