Graham Mason, Chief Executive, Prudential Corporation Asia, speaking at FundForum Asia 2011

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Graham Mason, Chief Executive, Funds Management, Prudential Corporation Asia spoke at FundForum Asia 2011 where he discussed how to build Asia's biggest pan-Asian multi-country asset manager.
He also took part in a panel session at discussing the role of mutual funds in the long-term development of the Asian investment business, understanding the value of such products for the investor and evaluating the influence of the wealth advisor in facilitating the move from a trading mentality towards a longer-term wealth accumulation approach

In an interview with Bella Ferreira-Caridade, Fundscape Director and Funds-Asia.com consultant, Graham explains why having a local business in each Asian market, with locally domiciled funds, makes it easier to address the different level of sophistication on Asian investors and tailor their offering to their specific needs. He believes that Mutual Funds have a vital role to play in investors long-term savings needs.

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