Kommando -- Levis Live Unbuttoned European Marketing Campaign

http://www.kommando.co.uk Experiential and guerrilla marketing agency Kommando carry out a Pan-European marketing campaign for Levis.

NomadiX mobile projection technology was used to beam key messages onto targeted areas in each city, raising awareness and generating interest, ultimately driving online audiences to a set of iconic Levis film premieres.

The projections were supported by a Bluetooth call to action by pushing web links for the films to mobile handsets and Levis' street support teams.

Kommando made contact through Bluetooth with over 10,000 mobile handsets across the two day long campaign. On average, over 50% requested the downloadable link. Over 43,000 people from the 11 countries targeted visited the premiere website.

Category:

Science & Technology

Tags:

• kommando
• nomadix
• Pixman
• projection
• marketing
• Europe
• Levis advertising
• levis promotion
• levis marketing
• Wearable Media
• guerrilla
• guerilla
• digital media
• ad-walkers
• mobile advertising
• digital advertising
• building projections
• 3d projections
• mobile projectors
• experiential marketing
• ooh media
• ooh digital media
• out of home media
• overhead screen
• LED screen