Clairol Balsam Color 1970s

Clairol Balsam Color commercial 1970s

Clairol was founded in the 1930s by the husband and wife team of Lawrence M. Gelb and Joan Clair. After discovering a European hair coloring preparation called Clairol, which produced softer, more natural tones by penetrating the hair shaft instead of merely coating the hair, the Gelbs introduced the product to American beauty salons. The real breakthrough came with the introduction of Miss Clairol Hair Color Bath in 1950 and sales skyrocketed with the introduction of do-it-yourself hair coloring Nice 'n Easy, aided by one of the most effective advertising campaigns of the time, with the catchphrase, "Does she or doesn't she?"

Category:

Entertainment

Tags:

• 1970s
• commercial
• hairstyling
• Clairol

[alexfanx]

Wow, she did it! She dyed her hair!

[retrojoet]

Only in the 1970's would you see a commercial with a wholesome, back-to-nature, hippie chick girl using a chemical stew to put artificial color in her hair! Talk about contradictions!

[sppp2006]

It's always good to admit you don't understand the product when trying to sell it

[marmas58ink]

@jrmetmoi Brash? When?

-- Right at the end... "Do it. There's no excuse not to any more." All About Eve... hair coloring plus a young woman embracing the sexual revolution. -- To 1970s middle aged moms and dads, such as we are now... was her attitude obvious/affrontive... or did it not register at all, stir ones sense, skip a beat? An Extra-logical provocation.

Maybe I've not seen eNOUGH degenerate movies, standup comics, 'I'm w/ stupid' on stage antics etc, to be entirely desensitized. :-)

[jrmetmoi]

@marmas58ink Brash? When?

[jrmetmoi]

icky hair. LOL

[FGSRFunLol]

Is this Spricket's mom?

[mundymanor]

Actually coloring your hair often does make it look thicker and healthier. But bleaching, no no no. Even if you color your hair the same color it already is, it generally looks better. Don't necessarily have to change the color.

[marmas58ink]

@MVillani1985 The fact that it made you flashback all the way to this old commercial is the most interesting part.

[marmas58ink]

'Do it!' she sounds so brash for a moment there - then laughs 'there's no excuse no to anymore.' The ad was, as others commented, definitely trying to join up hair coloring w/ the back-to-nature feel of the era.

(If the era was about sadistic goths bent on revenge they'd sell the same product w/ that motif!) But in the 70s it was back to nature and the sexual revolution.

[TwingleTwin]

I remember this commercial well!

[ScienceProjek]

"Colored it"