WHERE GOOD IDEAS COME FROM by Steven Johnson

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.

• Category

  Entertainment

[Huyền Nguyễn]

I watched it million times and still wonder what software/ apps you use to make this perfect video :>

[ImJrawsome1]

How long did it take u to draw that

[17Kagamine]

ever heard of prezi? its similar

[Lawrence Bland]

WOW!  That was an excellent Whiteboard video! Love it! Very well done and thought out. Class "A" production!

[shajahan mn]

nice work do let me know how we can associate

[Sammy Jones]

You must have a big whiteboard...

[Wooblyoobly]

Thanks mate!

[Nora Kurtishi]

you drew that on a white board!?

[VirtueleRedactie]

Fantastic, thank you!