WHERE GOOD IDEAS COME FROM by Steven Johnson

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Uploaded by on Sep 17, 2010

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.

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  • This is precisely the reason why intellectual property is an artificial and useless concept in our modern times. Noone ever comes up with an idea by himself, he builds upon the works of those before him. Imagine if every single thing in the beginning was "protected" - where would we be today? Or would we be at all?

  • wow great animation great thoughts :)

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  • @mcdelicatessen Or the opposite. I have seen things that I have never seen before that look similar to my work. Things I will no longer put on my portfolio because of that reason. I have gotten a lot of ideas from looking at work online, ideas that look nothing like that of which has already been done. But I may see a certain color palette that inspires me. I think being connected is god for creativity, bad for non-creatives. Those are the ones who copy.

  • Brillant. Dans le propos, et, surtout, dans le dessin qui l'accompagne!

  • This whole thing was just an ad for a book? Fuck you steven johnson, fuck you.

  • So true good video.

    Have a look at ideas-sharedDOTcom

  • Holy crap, my mom has this book. I'll have to borrow it sometime.

  • Drawings were meaningful. Video concept is clever.

    Thumbs Up. 

  • Creativity!

  • Great for three minutes but then car crash. Increase in connectivity is responsible for great ideas - evidence? IMHO increase in connectivity responsible for stagnation, plagiarism, innovation monopoly, and yes, massive distraction - and control of creative communities being taken over by major US corporate tech companies.

  • Is it possible to get a poster or digital copy of the last clip with the light bulb I love it!

  • @karenmelissa002 I hate this response because too many accept it without getting everything out of it. Your comment is completely valid but not valid how you would think of it. Your comment proves that the internet is a tool. The stupid person will not know how to use the tool. Everyone disses social networks( ironically becuz they are really hypocrits(sp?)) however they are great for connection of ideas. In fact that is basically all my 'news feed' has.

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