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Connie Reece: Social Media and Communications

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Uploaded by on Nov 21, 2008

Connie Reece articulates how social media represents a new communications medium, and why ROI is about Return on Involvement.

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  • 2007 Pew Internet Research Poll. I misstated that the 16% of young people includes college students. It's teenagers only.

  • Email is an old person's medium and only 16% of young Americans (including college students) use email? Where did you get this fact?

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