This was a 30 second spot created to show on the Digital Signage screens in Mercedes-Benz dealerships. The name of the local dealership was meant to be customized into the final screen at the end. One of the advertising ideas behind the new smaller GLK suv was "Great engineering is great engineering at any size". That's where I came up with the idea to make the vehicle so small. The animation was done with 3DS Max, Vray, and Combustion.
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