http://youtube.com/ogilvy The creative process is messy, frightening and filled with insecurity. And that's the fun part. Tham Khai Meng, Worldwide Creative Director of Ogilvy describes how to do the (almost) impossible: create great work from a blank piece of paper.
For more information about the Create or Else series by Ogilvy & Mather please visit our blog: http://createorelse.com
Create great work from a blank piece of paper and change the world
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gcarocontact 1 month ago in playlist Create or Else Inspiration Documentary Series
For me, a great idea comes from being convicted to a key proposition which, when thought about relentlessly produces a bright spark. I cannot see how a frantic search on a blank paper can lead to compelling idea. Just my opinion and I'm a nobody anyway...
winstoncheng 3 months ago
A lot of theory in my opinion. Too much talk not enough action.
ThatGmoney 7 months ago
D box
therazibsakib 9 months ago
so true! hehe i also have my box system :D
ohgnato 10 months ago
I´LL START TO APLICATE THE BOX TECHNIQUE
santywalker 1 year ago
"Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead."
- Gene Fowler
xurxo1968 1 year ago
I really like this video. By starting with a blank piece of paper you let inspiration flow, starting from within.
CareerExpert 1 year ago
there is no procedure, there are no rules, its just personal. good vid though to see how a big creative thinks
djkoen1 1 year ago
big fan of the box technique.
tpiper 1 year ago