Create or Else: Tham Khai Meng

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Uploaded by on Sep 20, 2010

http://youtube.com/ogilvy The creative process is messy, frightening and filled with insecurity. And that's the fun part. Tham Khai Meng, Worldwide Creative Director of Ogilvy describes how to do the (almost) impossible: create great work from a blank piece of paper.

For more information about the Create or Else series by Ogilvy & Mather please visit our blog: http://createorelse.com

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Education

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All Comments (11)

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  • Create great work from a blank piece of paper and change the world

    Advertisers Without Borders

  • For me, a great idea comes from being convicted to a key proposition which, when thought about relentlessly produces a bright spark. I cannot see how a frantic search on a blank paper can lead to compelling idea. Just my opinion and I'm a nobody anyway...

  • A lot of theory in my opinion. Too much talk not enough action.

  • D box

  • so true! hehe i also have my box system :D

  • I´LL START TO APLICATE THE BOX TECHNIQUE

  • "Writing is easy: All you do is sit staring at a blank sheet of paper until drops of blood form on your forehead."

    - Gene Fowler

  • I really like this video. By starting with a blank piece of paper you let inspiration flow, starting from within.

  • there is no procedure, there are no rules, its just personal. good vid though to see how a big creative thinks

  • big fan of the box technique.

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