Kiddicare.com Sponsor KATIE AND PETER 1

KIDDICARE.COM GOES STATESIDE WITH KATIE AND PETER!

Kiddicare.com, the number one online nursery retailer, has signed up as the broadcast sponsor of the new Katie and Peter series; Katie and Peter: The Next Chapter Stateside on ITV2. This is the nursery retailers first ever TV sponsorship deal and forms a key part of the retailers marketing strategy to firmly cement the Kiddicare brand in family households across the UK.

The six figure sponsorship deals runs across all twelve episodes with the first episode hitting our screens on 16th April. The deal also covers the three repeated programmes on ITV2 and ITV2 +1 with further brand extensions on ITV.com and the Katie and Peter homepage.

The fly on the wall documentary series follows one of the hottest and most popular couples in showbiz as they enter a new phase in their life and make their mark in the United States. Katie and Peter: The Next Chapter Stateside is the couples eighth fly on the wall documentary series and builds on the success of The Next Chapter which was one of ITV2s top 5 programmes in 2008.

Scott Weavers Wright, partner at Kiddicare.com said The statistics show that Katie and Peter is by millions of mums across the UK and as a nursery retailer, this sponsorship deal enables us to communicate with existing customers as well as create brand awareness amongst new consumers . As a mother of three, Katie Price highlights the stresses of juggling a hectic work schedule and family life further emphasising why mums demand a hassle free online shopping experience from nursery retailers like Kiddicare.com


The sponsorship deal was brokered by Murphy Varley Advertising who also created and produced the sponsorship creative.

The creative reflects the genuine warmth of kiddicare.com and the friendly but amusing rivalry that exists between the stars of the show, Katie and Peter.




Two pairs of hands battle for control of the computer and who chooses the products from kiddicare.com.

There a number of creative vignettes all showcasing the product range and carrying the strapline: kiddicare.com the baby store online.

Category:

Howto & Style

Tags:

• Kiddicare.com
• Sponsor
• KATIE
• AND
• PETER
• buggy
• travel
• system
• STATESIDE
• WITH
• kiddicare

[mulattob]

It's also used for a 'How Beyonce's figure was made at Madame Tussauds video' at Madame Tussauds London!

[LaurenWooIRock]

this song makes me laugh :L on here it's on an ad for "kiddicare" - other time i heard it was on a lap dance scene on peep show..!

[MrGNetworks]

@GSE2009 CORRECT finally some got the right one im sick of ppl syaing misteeq scanalous its like IT NOTHING LIKE THAT! gwwd >.< and yh i got it 2 yr ago off there coz heard it in hollyoaks first!

[MrGNetworks]

yh its matt hill shocking i found it before that ad was made and its great he did some awsome work with David O Brien too the audio netwrok is awsome ive got loads of tunes off there!!

[nanas831]

thank you so much! i cant believe ive actualy found it after all this time lol arr the wonders of the internet

[lukec8904]

@GSE2009 Excellent stuff & a great find! Thank you!

[GSE2009]

although you can buy the track on audio network via paypal for 0.79 or via your bank acc. just google ''Matt Hill - Shocking'' and click on first link

[GSE2009]

Song is called Matt hill - Shocking , good luck trying to find it though, its not by an artist its by a composer so you will have a horrible time trying to find it for a download :P but if anyone does leave me a message telling me where to get it from as i told you the name of the song ^^

[natnat106]

its by Mis-Teeq

[lindacahillcc]

scandalous is the name not sure the singer