http://salescooke.com In this "Ask Sales Cooke" session, Sales Cooke discusses the keys to building and maintaining CRM integrity and discipline. Sales Cooke embraces the potential of CRM as a management, information gathering, and communication tool. However, he cautions businesses that in order for a CRM to work effectively, it must be embraced and utilized by the entire organization.
Great piece on CRMs Dave. I'm not as much a sales guy now as I once was, but a CRM has always provided a great way to stay connected to a team and stay on top of what they're doing.
Getting ppl to use the product usually means allocating time to the sales person to keep it up.
stevengrovesaz 2 years ago