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Lessons from the manner-mode pen

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Uploaded by on Feb 17, 2010

When you already have a working product, how can you add new aspects to it to differentiate it from perfect product substitutes? Today Kawaguchi talks about the manner-mode pen, showing how a simple pen plays a role in social interaction. Office workers should love this! But of course, it only means looking beyond the functional...

About this channel:
Morinosuke Kawaguchi is one of Japan's top technology consultants. On youTube he shares his ideas about aspects of unique (Japanese) product design with the English-speaking world. He is famous in Japan for writing books and articles about how to leverage Japanese subculture for top tier product development and innovation.

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  • Hi everyone! Japan has an infinite variety of cool & inexpensive stationary items. We'll be uploading more videos soon so please stop by again! Thanks 

  • Hi Lenin! The Zebra manner-mode pen sells for 350 yen in Japan, or

    about 3 US dollars and 75 cents or 2 Euros and 80 cents.

  • wow! Now I can click my pen all I want and no one will be bothered, what a bargain at $150 What recession? If the Japanese keep on making innovative products like this I might just have to look to China for the future.

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