When you already have a working product, how can you add new aspects to it to differentiate it from perfect product substitutes? Today Kawaguchi talks about the manner-mode pen, showing how a simple pen plays a role in social interaction. Office workers should love this! But of course, it only means looking beyond the functional...
About this channel:
Morinosuke Kawaguchi is one of Japan's top technology consultants. On youTube he shares his ideas about aspects of unique (Japanese) product design with the English-speaking world. He is famous in Japan for writing books and articles about how to leverage Japanese subculture for top tier product development and innovation.
Hi everyone! Japan has an infinite variety of cool & inexpensive stationary items. We'll be uploading more videos soon so please stop by again! Thanks
JapanTechLessons 1 year ago
Hi Lenin! The Zebra manner-mode pen sells for 350 yen in Japan, or
about 3 US dollars and 75 cents or 2 Euros and 80 cents.
JapanTechLessons 2 years ago
wow! Now I can click my pen all I want and no one will be bothered, what a bargain at $150 What recession? If the Japanese keep on making innovative products like this I might just have to look to China for the future.
lenin1928 2 years ago